Logo

AI-driven search is transforming which organisations are found, seen, and trusted. For NFPs and membership organisations, it determines what members, donors, and supporters find first or whether they find you at all. The result? Impact goes unseen, credibility and authority are undermined, and funding or membership growth limited, all before your organisation has a chance to engage. 

In this session, we’ll explore the patterns we’re seeing across NFPs, charities and membership organisations: why content built for traditional channels can be overlooked, why trusted organisations are getting outranked, and how AI is reshaping authority and relevance. You’ll see what’s working, what isn’t, and the practical steps organisations are taking to protect visibility, and trust.

Who is this for? 

  • Communications, marketing and media teams focused on visibility, engagement and digital impact
  • Fundraising and campaigning leads who depend on digital reach and storytelling
  • Digital strategists and content managers responsible for web, SEO, and content discoverability
  • Leaders looking to understand how AI affects your organisation’s reach, credibility, and funding

Key questions addressed: 

  • What happens if websites really do become “obsolete”?
  • What steps can we take to make our content findable and credible for AI-driven search tools?
  • What is “AI-triggered comms” and how does it affect existing comms platforms?
  • What tools and metrics can we use to track engagement, and visibility in AI-driven search?
  • How do we balance open access to content with protecting value or IP?

Takeaways / Learning outcomes: 

  • Understand how AI changes search, SEO and content strategy.
  • Practical steps to structure content and data so AI search tools can find, rank, and cite your organisation.
  • Gain tools and metrics to measure AI-driven reach, visibility, and audience engagement in real time
  • What AI will mean for digital content in the next 3–5 years, and what steps your organisation should take now