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How to be found in the new age of AI discovery

December 11, 2025

Confused by all the noise surrounding SEO and the place of websites in the AI age? Then this session is for you.

Gain clarity around the impact of AI on search and learn from the experiences of not-for-profits and charities who are evolving their marketing and website strategies to optimise visibility and impact in this new digital landscape.

Learning outcomes:

  • Gain insight on the paradigm shift of AI and the way users are evolving how and where they search
  • Learn how to evolve your online presence to optimise for AI discoverability
  • Hear practical examples of how strategies, creativity and AI adoption are benefitting other NFPs

Speakers:

  • Ste Wiggins, Website Manager, The Air Ambulance Service
  • Juan Mejia, Global Marketing Director, The Associated Press
  • Luke Gosha, Head of AI and SEO, StrategiQ
  • James Bavington, Chief Product Officer at StrategiQ
  • Alan Perestrello, Managing Director, Hart Square
  • Joyce Harmon, Head of Client Services, Hart Square