Meet Your Supporters Where They Are: How Epilepsy Action Grew Engagement Through Data

Where are your supporters, and are you meeting them there?

One campaign performs well on social but falls flat on email. Website visits dip just as direct outreach picks up. Budgets and teams are stretched, yet expectations keep rising. Without clear evidence, it’s easy to spread time and energy thinly across the wrong channels.

Epilepsy Action faced these same challenges. By building a single supporter view, they moved beyond guesswork to uncover real patterns of behaviour. That insight gave them clarity: which channels to prioritise, which campaigns to scale back, and where to put their resources for the biggest impact.

The result?Smarter reporting, targeted campaigns, stronger engagement, and clearer decisions on where to invest time, budget, and energy.

In this webinar, Jon Eaton, Director of Communications and Digital Engagement at Epilepsy Action and Marios Chrysanthou, Managing Director at Bluelight, will share how you can:

Identify where your supporters really are and focus on the right channels
Make the most of limited resources by investing where it counts
Build a confident, insight-led engagement strategy