SOLT & UK Theatre
October 4, 2017
Partner Selection
Requirements Gathering
Project Management
Society of London Theatre
Customer Relationship Management (CRM)
Website or Content Management System (CMS)
Martin Scott
Chief Operating Officer, SOLT and UK Theatre Button (#)
Both organisations faced the same challenge – how to work in a more ‘joined up’ manner to meet the needs of their respective memberships. That in turn involved identifying a new CRM and integrated web CMS.
Key benefits
- Identified industry-specific needs for CRM and CMS systems
- Enabled document process efficiencies in membership, events, legal and employment relations processes
- Ensured disparate sets of data and contacts were consolidated into the new solutions
- Enabled both organisations to articulate their needs for a new website and digital identity
- Facilitated the process for the board to select the CRM and CMS solutions