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Home Builders Federation (HBF)

June 1, 2020

Catherine Wilson
IT and Digital Manager, HBF Button (#)

The ability to manage communications and interactions with its members is crucial to HBF’s operations. To achieve that, the organisation had been using a Customer Relationship Management (CRM) system, but it was no longer regarded as fit for purpose. Hart Square set out to help HBF deliver on its key objectives by advising on the selection of a replacement CRM system to meet HBF’s strategic goals.

Key benefits

  • Expert guidance on replacing existing CRM
  • Expertise on CRM vendors
  • Management of ITT process and vendor selection
  • Members will have better access to online services

Amit Kohli is speaking at the Hart Square TechSmart AI Masterclass, end of April 2026. If you are a leader in the charity or membership sector thinking seriously about where AI fits in your organisation, this is the session to be in.