City & Guilds
September 11, 2017
Partner Selection
Costs and Options
City and Guilds
Customer Relationship Management (CRM)
David Morgan
Director of Marketing and Customer Experience, City & Guilds Button (#)
All four of C&G’s business units were keen to utilise a new CRM to support and underpin their sales and marketing activities. C&G engaged Hart Square to help meet these objectives.
Key benefits
- Quickly identified the right CRM supplier for the organisation’s needs
- Project de-risked through Hart Square’s CRM knowledge and expertise
- Maximised future investment in new CRM