Fundraising AI: Where man and machine merge

‘Every day we’re empowering our non-profit clients to use their website as a tool to drive impact and raise funds for causes they dedicate their time to’, is the mission statement of, provider of charity and non-profit websites, fundraising and marketing tools in the UK, Australia and New Zealand.

Tom Latchford,’s founder, shared his vision and belief with delegates at TechSmart 2019, that by merging man and machine, non-profits can expand their reach and maximise their impact.

Tom used some real time examples to demonstrate how harnessing digital technology can significantly improve an organisation’s fundraising potential in the marketplace, such as accessing Google Ad Grants.

The Google Ad Grants programme provides non-profits with the chance to advertise on Google Ads at no cost to the non-profit. This programme gives qualified organisations $10,000 per month in Google Ads spend to be used to promote their missions and initiatives on

“This is a unique opportunity – non-profits appear against advertisements that other companies may not want to advertise against and Google Ad Grants offers tools that can make organisations massively more successful at recruiting donors and fundraising,” says Tom.

“At, we build more than just websites, we help non-profits take back control of their digital presence and raise millions for hundreds of charities through our versatile platform, which is all about getting charities results, seeing results in real time and scaling your success.”

“Our mission is to spread joy and inspiration, to heal suffering around the world, as well as helping to distribute the world’s wealth around to all who need it. is mobilising the world’s wealth to bring joy and help the suffering


Hart Square’s GDPR White Paper for Non-Profits

GDPR compliance is mandatory from 25th May 2018

Building on current Data Protection legislation, GDPR is designed to bring the regulations up to date and ensure they’re fit-for-purpose in a digital economy.

Its introduction will increase the requirements placed on organisations to properly manage the personal information they process, increase individuals’ rights to privacy, and increase the penalties which can be issued where non-compliance is found.

At Hart Square we work exclusively within the non-profit sector and we know the impact this could have on our clients and across the sector. It’s not all doom and gloom though, there’s work to be done before May 25th 2018 but that work should have a host of positive outcomes.

Our White Paper is intended to summarise our approach to the challenge created by the introduction of GDPR and to the opportunity it presents charities, membership bodies and all non-profits.

Download it, have a read, then get in touch to tell us what you think!