Cycling UK has championed the cause of cycling for more than 140 years, first becoming a charity in 2012 after 125 years as The Cyclists’ Touring Club. They currently support 70,000 members alongside 40,000 donors and supporters, and 8,000 volunteers.
“With help from Hart Square, we were able to deliver this all on time and without too many hiccups. We had some skill gaps which Hart Square was able to fill, including managing the overall process and the supplier engagement.”
Phil Hall
Director of Organisational Effectiveness & Finance, Cycling UK
In 2018, Cycling UK established a five-year strategy focused on attracting more members but they recognised their digital offering needed improvement. In addition, Cycling UK had a legacy system that had been in place for approximately 20 years.
Key benefits
- Expertise on the costs and options for technology
- Vital guidance and management of two partner selection processes
- Cycling UK selected two technology partners to implement both their digital strategy and replace their current CRM
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