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Client story

LICC seeks ‘single view of the truth’ from new CRM

The London Institute for Contemporary Christianity (LICC) is a membership body which helps Christians relate and apply their faith to everyday life in modern Britain.

The LICC was seeking a new CRM to create a ‘single view of the truth’ with the aim to better understand their supporters and beneficiaries and to be able to customise the messages to them.

Key benefits

  • Expert guidance on CRM
  • Kept client and suppliers on track
  • Expert knowledge of the sector
  • Impartiality

“It was Hart Square’s knowledge of the CRM landscape that was really helpful to us”