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Client story

HBF builds new CRM with help from Hart Square

The Home Builders Federation (HBF) is the representative body of the home building industry in England and Wales.

The ability to manage communications and interactions with its members is crucial to HBF’s operations. To achieve that, the organisation had been using a Customer Relationship Management (CRM) system, but it was no longer regarded as fit for purpose. Hart Square set out to help HBF deliver on its key objectives by advising on the selection of a replacement CRM system to meet HBF’s strategic goals.

Key benefits

  • Expert guidance on replacing existing CRM
  • Expertise on CRM vendors
  • Management of ITT process and vendor selection
  • Members will have better access to online services

“It was a swift turnaround, but Hart Square helped us deliver the new CRM on time and slightly under budget”