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Client story

CITMA puts its mark on membership management

Founded in 1934 and chartered in 2016, CITMA is a professional membership organisation who supports its members and the wider trade mark and designs profession.

CITMA had worked with Hart Square on a previous project and, in spring 2017, invited them in to create a business case for the new CRM and website.

Key benefits

  • Expert guidance on CRM and website
  • Shortlisted appropriate vendors
  • Managed vendor selection process
  • Solutions met strategic goals and deadlines
  • Improved member services

“Hart Square, with its knowledge and independent view of the market, helped us identify six suppliers that would fit in with our specific requirements.”

Keven Bader, Chief Executive, CITMA