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Client story

CITMA puts its mark on membership management

Founded in 1934 and chartered in 2016, CITMA is a professional membership organisation who supports its members and the wider trade mark and designs profession.

CITMA had worked with Hart Square on a previous project and, in spring 2017, invited them in to create a business case for the new CRM and website.

Key benefits

  • Expert guidance on CRM and website
  • Shortlisted appropriate vendors
  • Managed vendor selection process
  • Solutions met strategic goals and deadlines
  • Improved member services

“Hart Square, with its knowledge and independent view of the market, helped us identify six suppliers that would fit in with our specific requirements.”