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Client story

Hart Square provides backbone to BOA’s CRM and website

The British Orthopaedic Association (BOA) is the Surgical Specialty Association for Trauma and Orthopaedics in the UK. The charity was founded in 1918 – it now has over 4,700 members worldwide.

Support for its members was a challenge due to an outdated CRM (Customer Relationship Management) system. In August 2018, Hart Square initiated a requirements gathering exercise to work with BOA’s team to identify what was needed for the new CRM.

Key benefits

  • Expert guidance on replacing existing CRM
  • Expertise on CRM and CMS vendors
  • Management of vendor selection process
  • Solutions meet BOA’s deadlines and objectives
  • BOA now has better view of its membership
  • BOA members can take advantage of self-service

“I really enjoyed working with Hart Square, their consultants are great to work with and became= members of the team.”

Liz Fry, Director of Finance, BOA