‘Every day we’re empowering our non-profit clients to use their website as a tool to drive impact and raise funds for causes they dedicate their time to’, is the mission statement of joyful.org, provider of charity and non-profit websites, fundraising and marketing tools in the UK, Australia and New Zealand.

Tom Latchford, joyful.org’s founder, shared his vision and belief with delegates at TechSmart 2019, that by merging man and machine, non-profits can expand their reach and maximise their impact.

Tom used some real time examples to demonstrate how harnessing digital technology can significantly improve an organisation’s fundraising potential in the marketplace, such as accessing Google Ad Grants.

The Google Ad Grants programme provides non-profits with the chance to advertise on Google Ads at no cost to the non-profit. This programme gives qualified organisations $10,000 per month in Google Ads spend to be used to promote their missions and initiatives on Google.com.

“This is a unique opportunity – non-profits appear against advertisements that other companies may not want to advertise against and Google Ad Grants offers tools that can make organisations massively more successful at recruiting donors and fundraising,” says Tom.

“At joyful.org, we build more than just websites, we help non-profits take back control of their digital presence and raise millions for hundreds of charities through our versatile platform, which is all about getting charities results, seeing results in real time and scaling your success.”

“Our mission is to spread joy and inspiration, to heal suffering around the world, as well as helping to distribute the world’s wealth around to all who need it.

Joyful.org is mobilising the world’s wealth to bring joy and help the suffering