Breakfast briefing – free to attend
Supported by AWS
10th December, 8:30 – 10:45
Validating and sharing the customer-value of your ideas
At Amazon, we start with the customer and work backwards. It’s not just a way of thinking, but also a process that gives you relentless customer focus. To fully embrace Working Backwards, you will create a Working Backwards document that will include a Press Release, FAQs, and Visuals. Creating a Working Backwards document allows you to clarify your thinking, share your idea, and validate the customer-value of your ideas using language your customers understand. The session will provide an overview of Amazon’s approach to innovation and share examples of how we identify customer needs to innovate on their behalf in everything we do.