Our events programme has been designed specifically to address the range of challenges faced by the non-profit sector during their digital transformation journey. Through our educational seminars and our flagship conferences, we aim to provide you with the tools to achieve your digital ambitions.

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Selling your internal business case for technology projects – getting budget approval, with organisational alignment and support

27 October, 9:30 am - 10:30 am

Making the case for the right change and the right budget while getting buy-in and alignment from top to bottom before the project starts 

Webinar – free to attend
27 October, 9:30 – 10:30

Supported by Felinesoft

Non-profits leaders struggle to make the case for new technology projects while knowing that being stuck on the wrong tech is wasteful, expensive and disempowering.  

Getting agreement on the right spend for the right “transformative” project is a vital first step for a successful project. Conversely, failure to set expectations on budgets, timelines and staff-resourcing can ensure your project has failed before it begins or will never get off the ground. 

A good business case and roadmap must ensure transparency and agreement on: 

  • The challenges and ambitions of the organisation  
  • The feasible options to address both the challenges and ambitions with the right programme of change (for instance, whether to invest-in or replace current technologies)  
  • The true costs of each pathway forward, including staff time and external resources 
  • Recommendations for the way forward, including benefits, ROI and risks 
  • A high-level roadmap of changes for the duration of the project  

In this interactive session we will examine the questions below: 

  • Where do I start? I have lots of problems in lots of areas, many dependent on each other 
  • How do I get the facts to support my decisions? Possible options, possible costs, timeframes, roadmaps and resources? 
  • What about benefits, risks and ROI? 
  • How do I get everyone on board? What about the SMT, finance committee, board of trustees, and members or supporters? 


  • How to get started and what to include 
  • How to build unanimity and alignment with different stakeholders 
  • How to “unblock” the process while having confidence that the business case presented will not cause embarrassment later. 



Ralph Johnson, Managing Director, Felinesoft 

Ralph is the co-founder of Felinesoft, a web and software development company created in 2002. Felinesoft has established a reputation within the charity and membership space for designing and building operational and digital solutions that enable organisations to accelerate their impact through technology. Felinesoft is a Microsoft Gold Partner and Umbraco Gold Partner and recent clients include Macmillan Cancer Support, The Royal Society of Medicine, British Association for Counselling and Psychotherapy, the Art Fund and The Landscape Institute.

Ralph is an expert in his field and through many years of experience he has gained a clear understanding and empathy of the challenges facing this sector.


Chelsea Shelley, Chief Operations and Membership Officer, British Association for Counselling and Psychotherapy

Chelsea is the Chief Operations and Membership Officer at BACP and has worked for membership associations for the last 16 years.

With a focus on ensuring systems and operations work to deliver optimum benefit to staff and members, Chelsea ran the scoping, selection and implementation of BACP’s new CRM and integrated website.

After many years experience in the membership sector, she is very understanding of the importance of simple, flexible and innovative systems that allow for the delivery of maximum member value.


27 October
9:30 am - 10:30 am


27 October
9:30 am - 10:30 am