Webinar – free to attend
21st July, 9:30 – 10:30
Supported by iFINITY
How do some membership bodies deliver beneficial CRM and digital projects, while other fail?
Today’s members and other stakeholders expect communications and delivery to be digital, seamless and highly personalised. Failure to meet the expectations of modern “customers” results in an erosion in membership numbers and a reluctance in young people to join.
Membership bodies are under pressure to modernise their systems and culture but must avoid the pitfalls of project failure and wasted investment.
As independent consultants, many organisations are asking Hart Square…
- What does modern membership look like? What should I be aiming for?
- Do I upgrade and integrate my current system, or replace it? What about integrating to my website, CRM, external LMS and finance systems?
- How do I bring my trustees, finance committee, SMT and staff along on the journey?
We will examine the questions above and offer practical help.
The webinar will include an interview with Alastair McCapra, CEO of the Chartered Institute of Public Relations (CIPR), who will describe the transformation project in his own membership body. There will also be an interactive Q&A session with the webinar panellists.
Prior to the webinar, registered delegates will receive a link via email to join this event.