Breakfast briefing – free to attend
25th March, 8:30 – 10:45
Supported by RD Mobile
Member behaviour and expectations are rapidly evolving, shaped by personal use of technology. Your average member is spending 5+ hours a day using mobile apps – to navigate traffic, connect with friends, access news, and even order meals. Membership organisations in the US recognised this growing trend years ago, and 95% of organisations now offer at least one mobile app for their members. What do they know that you don’t, and what can you learn from their successes? At this breakfast, we’ll discuss leveraging mobile apps to:
- Optimise your members’ experiences at events
- Personalise content delivery and facilitate connections
- Better engage your members and open a direct line of communication
- Generate ROI and operate more sustainably
Mobile apps are becoming “must-haves” for UK membership organisations. This session will include case studies and a roadmap for your organisation to leverage mobile apps and provide greater value to your members.
As a bonus, participants will take home a “Ready to Launch: Guide for Going Mobile” complete with checklists and worksheets for creating a mobile engagement strategy, choosing the right mobile app and partner, and generating a return on your mobile app investment.