In 2016, we launched our first ever independent research report, CRM Projects: why do they succeed or fail? The research was conducted across the entire non-profit sector, and we were encouraged and inspired by the level of response and the excellent feedback we received when the report was launched last November. A lot can happen […]
About Glenda Parker
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Entries by Glenda Parker
It’s about business processes In the final of our four-part series of articles on membership management, we look at why it’s important to review business processes up-front. Implementing any new CRM system or technology provides the opportunity to assess and challenge what you are currently doing as an organisation – and how you are doing […]
In July 2016 we launched a summary report from a major new research study – CRM Projects: why do they succeed or fail? The report was the result of in-depth online research of professional membership and not-for-profit (NFP) organisations who are, or have been, involved in CRM technology projects. It focused on the impact of […]
For many NGOs, Customer Relationship Management (CRM) is the foundation of their strategy to engage, serve and retain supporters and stakeholders. But while there’s plenty of CRM success out there, there’s also a graveyard of failed CRM projects. Why are these projects failing? And what does achieving success actually involve? Research on NGOs Earlier this […]
CRM is a business strategy that incorporates business processes, people, culture and technology. Every CRM initiative should therefore start with a strong business case that takes all of these elements into consideration. Reading this article will allow you to understand how to establish a persuasive CRM business case, achieve organisational buy and ensure project success. […]
Considering a new CRM, ensure you get your business case right first by reading this Infographic which will assist your organisation, NFP, charity or trade association in developing a CRM business case…
It’s about ideology In the third of our four-part series of articles on membership management, we look at why ideology needs to be part of your thought processes. One of the benefits of assessing technology needs is that it can prompt you to take a fresh look at your organisation’s ideologies, or beliefs. There are […]
It’s about culture In the second of our four-part series of articles on membership management, we look at why culture is so important. One really important aspect to consider when looking at membership management is your organisational culture. The technology you choose must be a ‘good fit’ culturally for your organisation, otherwise you will face […]
It’s technology – and a whole lot more In the first of our four-part series of articles on membership management, we look at why it’s a lot more than just technology. There’s a temptation to view technology – whether it’s CRM, CMS or whatever – as some sort of panacea when it comes to membership […]
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